TOTAL FLAME slogan rhymes the image of the road and life – ‘Life is short, do it hard!’ The main focus group has shown that the evident irony of the brand is easy to read.
Therefore, the biker environment launched the theme of life ‘on wheels’ to the masses.
The idea of the road lies in the life history of the TOTAL FLAME brand. It started with a tour round the world made by the founder
5 continents and 36 countries during 8-month journey. The search for tobacco led to the Caribbean region.
The camera recorded the stages of the journey.
The exotic video sequence formed the 20-series film ‘The Russian Bikes’.
It is not only the participation in prestigious exhibitions, big festivals and business programs.
TOTAL FLAME introduces its own tactics into the ordinary marketing strategies.
Once declared ‘Life is short, do it hard!’ the brand advertises this content in every possible way.